top of page
FRUITAZO PROCESS (1)B.png

FRUITAZO

Fruitazo - A fresh fruit juice brand.

Note: This was a group project done by Dhruvi Chaudhary, Nupura Parulekar, Vidya Yadav, Mansi Rohilla, Kabir Salunkhe Sneha Mathew and myself.

Demographics for fruitazo

Under demographics, the brand targets all the ages and people with middle or higher income.

Under psychographic segmentation, it targets those health conscious and those

who prefer to drink juice instead of coffee or soda.

  • Express freshness

  • Travel friendly, convenient usage

  • instant thirst quencher

  • No added preservatives, natural sugar

  • Hydrating and contains many antioxidants

  • Do not contain any artificial colors, added preservatives and added sugar

  • These fruit beverages are rich in Vitamin C

CS.png
logo option.jpg

Benefits and features of fruitazo

  • TAGLINE: Gulp the goodness

Character personality traits

VVVV.png

Kiwi

  • cool dude smart, introvert (seasonal fruit)

orange

  • cute personality

  • tends to be witty

  • Energetic

Watermelon

  • cute, chubby

  • innocent

  • who likes to eat

Pomegranate

  • elegant, perfect

  • beautiful pretty

  • features

Pineapple

  • skater boy

  • spiky hair

  • athletic

  • sharp features

final kiwi.png
pomegranate final.png
Pineapple boy (1).png
Dhruvi watermelon boy.png
NEW orange girl.png
FRUITAZO PROCESS (2).png
sem 4 (1)-15.png
sem 4 (1)-14.png
billboard 1.jpg
newspaper ad final.jpg
newspaperaddhruvi.jpg
newspaper mockups (1).jpg
sem 4 (4)-18.png
sem 4 (1)-21.png
bottom of page